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Our Story

A little piece of New Zealand, chosen by hand

Hormay started in Auckland in 2026 with a simple idea: make it easy to find the genuine New Zealand goods we love — and deliver them with the same care we’d give a gift to a friend.

Why we started

Small team, big love for Aotearoa

New Zealand makes some wonderful things — soft kiwi plush, rich chocolate, manuka skincare, cosy wool and treats you can’t find anywhere else. But finding them all in one place, and knowing they’re the real thing, isn’t always easy.

So we built Hormay: a single shop for genuine New Zealand goods, hand-picked in Auckland. We started with the soft toys that make people smile, and we’re growing the range one carefully chosen product at a time.

About our logo

Look closely at the red h in our logo and you’ll find a kiwi tucked inside — a reminder that everything we do starts and ends with New Zealand.

“We pack every order as if it were going to our own family — because that’s how we’d want ours to arrive.”— The Hormay team, Auckland

What we believe

Our promises to you

Genuine, always

We only sell authentic New Zealand products from trusted New Zealand sources.

Checked by hand

Every item is inspected and packed by our own team in Auckland before it leaves us.

Kind service

Real people, quick replies and fair, clear policies — the way shopping should feel.

Our journey

So far, and what’s next

START

Hormay is born in Auckland

Hormay Limited is founded with one goal: genuine New Zealand goods, delivered with care.

Our first range

Kiwi plush & soft toys

We launch with huggable New Zealand plush and baby-safe soft toys — little ambassadors for Aotearoa.

Growing

Beauty, food, wellness & home

Our shelves are expanding to manuka skincare, iconic Kiwi treats, wellness and homeware.

Next

You tell us

Is there a New Zealand favourite you’d love to see? Let us know — we read every suggestion.

Come and explore

Start with our plush range — or browse everything we’ve hand-picked so far.